Mobile Growth Insight from Gojek, Ovo, Tokopedia, and Gramedia

A personal summary of the talk show held by Branch about Mobile Growth. I am not gonna talk about the content of the talk show, I am gonna talk about how they answered my curiosity.

Once upon a time, I was wondering why did Gojek have a horoscope section and news section on its app? It really has nothing to do with Gojek mission to ‘improve the welfare and livelihoods of the Indonesian people’. So what’s the use of it? Today, Puti(Head of Growth Gojek), told us that was one of their tactics to engage users. Well, when I think about it, I really read that horoscope and news section out of boredom waiting for my go-food deliveries to coming. It’s interesting how marketing logic works.

I was wondering about how I end up using OVO? Then I remembered that I was a Tokopedia user before becoming an OVO user. Firdila the Head of Product Development of OVO, told me that the best marketing move they made was partnering with Tokopedia and Grab, then create a big ecosystem to solve user’s problems.

It’s interesting how Gramedia trying to promote Gramedia app to their offline-customers. I am a Gramedia offline-customer my self and to be honest, I haven’t yet installed Gramedia app until the talk show started (I’ve installed it now hehe).

Ah, shoutout to Braze! That Whooper champaign in the US is a dope!